Programmatic Display Ads

What does programmatic advertising include?

Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising.

How and why is programmatic advertising successful?

Quite simply: yes, it is successful because it's efficient, targeted, and scalable. Just two years ago, spend by US marketers on programmatic ads was over $61 billion. In 2023, that figure is projected to rise to $133 billion which is 91% of total digital ad spend.

Where do programmatic ads show?

These little banner ads are personalized and highly targeted because they're programmatically placed. Programmatic banner ads can be static or dynamic, and they appear in a variety of sizes and placements all over the internet. They're found most often in the headers, footers, and sidebars of the websites you visit.

Why should I use programmatic advertising?

Programmatic advertising provides a level of transparency for marketers that allows them total visibility over their campaigns. Marketers can see exactly what sites their ads are being used on, what kinds of audiences are seeing their ads, and what they are getting in return on their investment.